The Hollywood Reporter.com is stating that ABC's massive marketing of "V" paid off - big time. The premiere episode of the series, based on overnight ratings (which could change based on national numbers), was seen by 13.9 million people, and its rating among adults 18-49 was the highest of the night, even beating CBS powerhouse NCIS. "That's the biggest scripted series premiere rating for a freshman show this fall," offers the story. The real question ABC is asking is how many of those people will return next week? Let's hope the audience stays with the show.